There seems to be this magical, mystical ingredient that is keeping SO many people from achieving success. Anyone that is trying to get their opportunity or content is Always searching for it and everyone thinks it’s the magic ingredient they are missing, Well, they just might be right.
Traffic is King when it comes to getting your message out there. Everyone wants it and Needs it but many struggle to find it. Traffic can be the one ingredient that gets you business or keeps you from seeing the results you are truly after. Traffic, what is it anyway? Traffic is often referred to as having unique or repeat visitors to your site, blog or offering via capture pages or however you are trying to get your message out.
There are basically three types of traffic. The first is Paid Traffic or Traffic you control and can be very effective if you know how to do it and where to get it. The second is Traffic you do Not control or traffic that is organic or free. This type of traffic usually takes more time and effort but it doesn’t cost you to much to get and it’s great when your content or media delivers it to you. Don’t worry, we are going to break this down a bit as we go. The last is the Traffic that you Own and this is usually from your list. I know you have heard “The Money is in the List” and that is certainly correct. When you have spent the time and effort to create a list then you can take your offers, products or just content to your list and you get Instant traffic. So let’s break it down a bit.
Paid Traffic or traffic you control is just that. You create your offer be it capture page, video offering, blog post or what ever you are trying to get people to and you purchase visitors to your offer. The most important part of paid traffic is having a compelling offer that converts. You have to be able to grab someones attention quickly and make them Want To open your offering. We do this with email marketing, driving traffic to our blog post or driving them to a clever capture page to get them to opt into our mailing list or review our sales material. Paid traffic is very effective if done right and it can include PPC (pay per click) it can be solo ads (rent someones list) or now even Facebook advertising is very popular. The type of offer you are presenting often determines the type of paid traffic you go after. The Great thing about paid traffic is it can be “scaled” up or down. If your offer is converting and you are getting a good ROI (return on investment) from your ad or content then you can scale up to increase the amount of eyeballs that are viewing your offer. You can test different approaches and determine where you should drive more traffic or where to stop. Paid Traffic is Fantastic if done Right!
Organic Traffic is traffic you don’t really control but you get because of the work you have put into your content and blogs and such. If you are going to have a blog, which we HIGHLY recommend, then you can always insert specific keywords and SEO (search engine optimization) to bring you organic type traffic. Any site or blog that you create and post content to can have certain keywords that will be picked up by different search engines that will key on your content when people do searches in their favorite search engine. This takes some effort to create but once it is done it is Always there and you can get good, specific traffic from this effort. Blogs are one of the best ways to generate organic traffic because the search engines pick up on blog content really well, takes some effort up front but can pay dividends for years to come. This is why we call it Traffic you don’t control, it’s just brought to you from efforts you put into branding your self or your team. Everyone should be doing this if they are at all serious about being a Top Income Earner in Network Marketing.
The last but Not least of these Traffic methods is traffic you Own! One of the most productive activities that you can undertake is the creation of your list. Once you build your list from people that have opted into your blog, capture page or simple capture form, then you can return to this list to present new offerings when ever you have them or just to keep your team informed on what is happening and relevant to your efforts. This is truly Traffic you own because you own your list. Whenever you post a new blog then create an email about your blog post and take it to your list, Instant Traffic! Have a new product to offer, take it to your list and Instant Traffic and instant sales. Your list becomes one of the biggest key ingredients to your traffic because you can create traffic any time you want it by just going to your list. “The Money is in the List!” Especially when it comes to traffic. If you have built your list then it cost you nothing to generate Instant Traffic to any offering you want to promote.
So the next time you are sitting there thinking “man if I just had some traffic?” you will know exactly how to get it. You can really get traffic anytime you want it you just need to make sure that what you are driving the traffic to is powerful and converts. All the traffic in the world will not make you money unless you have compelling content that converts visitors into prospects and prospects into SALES! Take the time to put together good content via your blog or website or what ever your media choice and then drive some traffic to it, test it and scale accordingly. Traffic is King!
As always we invite you to get to know more about us and what we are doing to create Massive Success in Network Marketing. You can certainly visit our personal website at DeanAndDena.com to learn more about what we are up to and why we Love the Lifestyle we are blessed to live. We call it “The Simple Life”, we come and go as we please, we live a simple and fulfilling life that most only dream about and we can show you how to do the same. Please reach out to us and let us know how we can Help You with the journey you want to create. We are all creators so why not create a life that fulfills you in every way! You can always catch us on Facebook by clicking here Dean and Dena on Facebook.
Can’t wait to meet you ALL!
Ever Onward! cause that’s how we Roll!
Spreadin the Love
Dean and Dena